If we talk about cricketing legends having a gigantic hold within the fashionn & Lifestyle world, then one identify concerns mind Virat Kohli. Not only is the former Indian cricket captain famous for his explosive batting and aggressive behavior on the field but he also has a taste in both style and fashion off the field too. Virat Kohli shoes brand is among one of the highly spoken features of his personal brand identity who as a personality has become a representation of youth, efficiency and young Indian athleticism.
In this article, we cover everything you need to know- about the shoes of Virat Kohli brand, associated with global footwear giants, and his own homegrown label that has ripped through the market.
Who Is Virat Kohli in the World of Fashion?
First things first, we need to know why the name of Virat Kohli holds such a large acclaim in the domain of Fashion and Lifestyle before going into more details about what is this brand of shoes by Virat Kohli all about. Kohli was born in Delhi on November 5, 1988 and went on to dominate the Indian cricket scene as one of the all-time great batsmen But aside from cricket, he created an entire little empire restaurants, gyms, clothing ranges and yes footwear.
Even before this, Kohli has always been vocal about fitness and lifestyle and personal grooming. From his outlandish fashion sense both on the field and at public events to millions of social media followers and endorsement contracts with global brands. However, there is one number that shows your influence on the Gen Z and millennial consumers in India as virat kohli shoes brand among not only a business but also a cultural movement.
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The One 8 Brand: Kohli’s Own Lifestyle Label
First, of course, there is the culmination of the biggest chapter in the Virat Kohli shoes brand story through One 8 which he co-founded simply under his first name. The name “One 8” draws from his jersey number – 18, which is the most constant part of his cricketing identity over two decades.
It was with Puma India that he launched the One 8 Virat Kohli brand, which expanded into various product categories in no time and became known for its footwear among other things. It creates a brand like One 8 Virat Kohli, which was designed to be true to the personal style of Kohli bold, fit and aspirational / modern. The shoes in this label are designed for people who have an active lifestyle but still want to dress good.
Since then, the One 8 Virat Kohli label has presented several lines of sneakers, training modeling shoes and casual models that merge performance technologies in footwear with street style. A lot of the designs from the One 8 Virat Kohli brand are believed to serve as a crossover between sport and casualness in India, which has witnessed tremendous growth, driven by athleisure.
The fact that the One 8 Virat Kohli brand is designed with Kohli himself makes it really special. He has voiced publicly his desire for the products to exhibit his own taste and sense of style shoes he would wear. The rawness of this authenticity is what has made the One 8 Virat Kohli brand win consumer trust in quick time.
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Virat Kohli With Puma: A Power Partnership
The story behind the Virat Kohli shoes brand is closely linked to his partnership with Puma. Kohli inked one of the biggest-ever endorsement deals in Indian sports history with the German sportswear giant back in 2017. Kohli was given the tag of being Puma India’s face, for a deal reportedly of over ₹100 crore, and also spawned the collaborative of One 8 Virat Kohli brand.
This partnership has been with Puma taking care of manufacturing, distribution and marketing for the Virat Kohli shoes brand in India as well as other countries. This deal gives us one new pair of footwear, which constitutes:
- Co-designed training and running shoes by Kohli
- Lifestyle Sneakers From One 8 Collection
- Cricket-specific performance footwear
- Limited-edition collaboration drops
These Virat Kohli shoes collection available with all the major Puma retailers, e-commerce platforms such as Amazon, Flipkart & Myntra and also International outlet of Puma. Every pair under the Virat Kohli shoes umbrella is promoted with his signature and the One 8 logo.
Key Collections Under the Virat Kohli Shoes Brand
The Virat Kohli shoes brand has launched many collections over the years that had their time in fascinations among Indian consumers. Here are a few of the biggest ones:
The 8 x Puma Runner Collection
This set highlights running and training shoes that value flexibility, breathability, and hold. They are for style-driven gym-goers and runners who demand high performance. He has now positioned the shoes for Virat Kohli brand to be premium yet aspirational this line delivered that message very strongly.
One 8 Street Style Collection
These are sneakers designed for casual wear. Mirroring Kohli’s own off-duty style, this collection from the Virat Kohli shoes banner combines audacious colors with chunky soles and edgy shapes to cater to younger consumers.
Cricket Spikes and Field Shoes
The collection also consists of spiked shoes designed for fast bowling and batting, as well as turf shoes specific to training sessions. They are supported by Kohli and are sported nationally by various cricketers.
Limited Edition Festive Drops
Virat Kohli shoes launched these two special colorways for occasions like Diwali, Independence Day and New Year, limited numbers are produced and sold out quickly leading to the development of a particular collector’s market in India.
Important Table: Virat Kohli Shoes Brand at a Glance
| Feature | Details |
| Brand Name | One 8 (by Virat Kohli) |
| Manufacturing Partner | Puma India |
| Launch Year | 2017 |
| Jersey Inspiration | Number 18 |
| Key Product Categories | Running Shoes, Training Shoes, Lifestyle Sneakers, Cricket Footwear |
| Price Range | ₹2,000 – ₹12,000 |
| Target Audience | Youth (18–35 years), Athletes, Fitness Enthusiasts |
| Availability | Puma Stores, Amazon, Flipkart, Myntra, Puma.com |
| Endorsement Value | ₹100+ Crore (Puma Deal) |
| Signature Feature | One 8 Logo, Kohli Signature on Select Pairs |
Table: Popular One 8 Virat Kohli Brand Shoe Models
| Shoe Model | Type | Approx. Price (INR) | Key Feature |
| One 8 Runner v1 | Running | ₹3,499 | Lightweight, breathable mesh |
| One 8 Street Bold | Lifestyle Sneaker | ₹4,999 | Chunky sole, street aesthetic |
| One 8 Training Pro | Gym/Training | ₹3,999 | Stability, grip, durability |
| One 8 Cricket Spike | Cricket | ₹2,999 | Hard-ground traction |
| One 8 Festive Edition | Lifestyle | ₹5,499 | Limited colorway, collector’s item |
| One 8 x Puma Collab Special | Premium | ₹8,999 | Dual branding, premium materials |
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Why the Virat Kohli Shoes Brand Resonates With Indian Consumers
Virat Kohli shoes brand success is not accidental. That’s the consequence of an elaborate personal brand that Kohli has developed over 10 years or so. This brand has a strong connect with Indian consumers and most importantly the youth for more than on reason:
- Aspirational Value: Kohli is peak performance, determination and success Specialization: and this specialization goes beyond simply selling shoes a young Indian wearing the Virat Kohli shoes brand is not just buying shoes, he or she is buying a lifestyle and a way of living.
- Relatable: Other celebrity brands can feel a world away from their customers, at least when it comes to looking approachable, but Kohli’s brand has consistently been about accessibility. Virat Kohli shoes will be available in a slightly higher price range not out of the middle-class local hero brand position but to a premium brand position.
- Quality Assurance: The Virat Kohli shoes brand offers authentic quality that consumers can experience with every pair, as Puma has endorsed them against its manufacturing standards. With buyers putting faith in the global reputation of Puma.
- Social Media Impact: If Kohli wears his shoes and posts on Instagram or Twitter, his followers (of millions) invariably google the product. This organic promotions has proved out to be a key factor behind the success of Virat Kohli shoes brand.
- Fitness Culture: With fitness culture booming in India, a performance led sportswear and footwear brand endorsed by its fittest cricket icon makes the natural aspirational choice for gym-goers, runners and sportspersons.
Virat Kohli’s Other Footwear Endorsements
Kohli is still attached with his One 8 Virat Kohli brand and his long standing partners Puma for his scripting footwear usage, but it’s interesting to note that Kohli has been seen in other global sneaker brands in his personal space. He is known to love Nike, Adidas and some limited sneakers over social media. This lends him more legitimacy among sneakerheads than simply someone who is a brand ambassador a delineation at matter in sneaker culture circles in India.
But the official endorsements and collaborations, as well as the Virat Kohli shoes brand by way of Puma and One 8, are the only shoes business entities to bear the name and signature of the athlete.
The Impact of the Virat Kohli Shoes Brand on Indian Sportswear Market
The addition and culminate of Virat Kohli shoes has affected India’s wearing attire and footwear industry most likely. Here are some notable impacts:
- Increased Interest In Athleisure: The Virat Kohli shoes brand has contributed to the casualization of athletic shoes in non-street situations known around the world as athleisure. It changed the way that Indian consumers look at footwear.
- Celebrities Starting To Brand Serious: Celebrities in India have been endorsing brands for ages, but they are now going deeper, as most celebrity brand endorsements are more like front than real representation, before Kohli. Virat Kohli shoes brand proved that there exists a professional way for a sports star to co-create a product and create something credible.
- How Kohli Helped Boost Puma’s India Revenue: Kohli association with Puma was largely successful in terms of raising the visibility and sales for the company in India. And the demand that several people, definitely Kohli, commanded is why the brand collections of Virat Kohli shoes fly off the shelves within days of launching.
- Encouraging More Indian Athletes : Seeing Kohli, many other Indian sportsmen found their own merchandise collections, and exploring such branded apparel is a trend that the Virat Kohli shoes brand created in Indian sports culture.
Table: Virat Kohli Shoes Brand vs. Competitor Celebrity Brands in India
| Celebrity Brand | Sport | Partner Brand | Product Focus | Market Positioning |
| One 8 (Virat Kohli) | Cricket | Puma | Footwear, Apparel | Premium Aspirational |
| HRS (Hardik Pandya) | Cricket | Various | Apparel | Youth, Trendy |
| MS Dhoni (Seven) | Cricket | Self/Partners | Sportswear, Shoes | Mass Market |
| Sania Mirza Brand | Tennis | Various | Lifestyle | Premium Niche |
| PV Sindhu Collections | Badminton | Li-Ning | Sports Specific | Performance Focused |
The table above shows that the Virat Kohli shoes brand holds a unique position as the most premium and widely recognized celebrity sports footwear brand in India, with the backing of a global manufacturing partner and a well-established personal brand identity.
Future of the Virat Kohli Shoes Brand
The Virat Kohli shoes brand has a very bright future ahead. The market for premium footwear in India is expected to attract more than 8% growth every year until 2030, making it a good time for the One 8 brand to branch out. Virat Kohli shoes brand can think of many avenues:
Global Expansion: Currently the demand is high in India due to the huge fan following that Kohli has there but also there exists a potential of exporting to South Asian and Middle Eastern countries where Kohli has a fan reprieve thus lending itself for international expansion.
Sustainability – As global consumers become more and more discerning about eco-friendly products, the Virat Kohli shoes brand might want to consider sustainable components and responsible production to help drive the future generations toward the brand.
Smart Shoes with Performance Tracking Tech: Shoes with integrated technology to measure performance metrics would make sense as an extension of the Virat Kohli shoes brand given his association with fitness and top-level performance.
Women Line: At the moment Global, the brand position for Virat Kohli shoes is mostly Males. A committed women’s collection could access a large, accessible market.
Where to Buy the Virat Kohli Shoes Brand
So if you want to buy shoes from the Virat Kolhi shoes brand then use the most reliable sources to order.
- Puma India Official Website (in.puma.com) – Best for new releases and exclusive drops
- Puma Store Stores Available in 100+ cities in India
- Amazon India – vast variety and frequent discounts
- Flipkart – exposure to innovative colour variants, sale hits
- Myntra – The best styles from the One 8 wardrobe
- Ajio – Occasional exclusive launches
Buy the original Virat Kohli shoes brand products with warranty and quality guarantee from authorized sellers only.
Conclusion
The Virat Kohli shoes brand looks like shoes but it is much more than shoes or footwear Collections. It is all about ambition, style, And performance. Kohli has successfully built a shoe brand, as millions of Indians see him as an athlete & fashion designer, from the world cricket pitch to the fashion runway, What the One 8 Virat Kohli brand has successfully achieved from the Indian context is made possible when a celebrity-backed shoe brand is built on pure passion, great manufacturing and authentic storytelling.
No matter you are a cricket fan, fitness lover, or just love well designed shoes the Virat Kohli shoes generates some attraction. While the brand will continue to evolve and innovate and expand, one thing is certain a shoe brand, much like Kohli’s batting records, is here to last.
Virat Kohli shoes is one such brand – not just a product, but a future legacy.
FAQs
1. What is Virat Kohli’s shoes brand?
Virat Kohli Shoes brand is called One8 which is built in partnership with legendary sports brand Puma.
2. Which company manufactures One8 shoes?
Puma India itself creates and produces One8 shoes.
3. Are Virat Kohli shoes good for running?
Yes, most of the One8 Shoes are multipurpose and can be worn for running, training, and routine fitness work.
4. Where can I buy Virat Kohli shoes?
Available at Puma stores, Puma website, Amazon, Flipkart and Myntra.
5. What is the price range of One8 shoes?
The shoes offered under One8 prices between ₹2,000 and ₹12,000
6. Why is the brand called One8?
The name of One8 is taken from Virat Kohli’s legendary jersey number, 18.
7. Are One8 shoes suitable for daily wear?
Yes, One8 shoes are not available in India.
8. Are One8 shoes available in India?
Yes, One8 shoes are readily available all across India through both offline and online retailers as well.
Dalvi is a passionate cricket writer, who loves covering the latest cricket updates, match insights, and player performances. With a strong interest in the game, Dalvi delivers accurate, engaging, and easy-to-understand content for cricket fans worldwide. As an author at CricWing, Dalvi focuses on providing timely news, match analysis, and trending cricket stories, helping readers stay connected with every moment of the game.
